Combatting the dearth of colour. In recent years the recession has also affected the world of design and
communication. The lack of colour that reflects a lack of motivation has dominated daily life, but Hella Jongerius,
manager of the Colour and Design Department at Vitra, maintains that the response to this “Dearth of Colour” will be
the large-scale use of shades and colours in their most extreme form. Simple easy-to-interpret lines will be used
in products, advertising and graphics.